Join Us!
The Marin Agricultural Land Trust is a nonprofit land trust created in 1980 by a coalition of ranchers and environmentalists to permanently protect Marin County farmland. Some of the Bay Area’s most highly acclaimed dairy and cheese products, grass-fed meats and organic crops are produced on farmland protected by MALT’s 92 agricultural conservation easements.
MALT has permanently protected over 55,000 acres of West Marin’s diverse mosaic of coastal grasslands, oak woodlands, rangelands and pastoral open space. MALT is committed to supporting sustainable management, climate-beneficial and regenerative agriculture in Marin County, including farming and grazing practices that rebuild soil organic matter and improve soil biodiversity to draw down carbon and improve the water cycle.
We welcome people of all backgrounds, identities, and beliefs to join us in achieving our mission to permanently protect Marin’s agricultural land for agricultural use. MALT is committed to a diverse, equitable, and inclusive workplace in which everyone is welcomed, valued, and supported. We are a team that works together to achieve our goals. We recognize that diverse teams make the strongest teams and encourage people from all backgrounds to apply.
We invite you to join the MALT team—a dynamic and passionate staff who care deeply about our mission and one another.
The Position
The Annual Giving Manager is responsible for raising $1.2 million in general operating support to advance MALT’s work in all areas as well as for growing and strengthening annual giving from the core base of donors giving between $1 and $4,999. This core donor program is the foundation for MALT’s development efforts by leading multi-channel direct response fundraising and acquisitions.
About You
- 3-5 years of directly related experience in annual fund, direct marketing and events management, preferably in a nonprofit environment
- Comfortable working with donors personally, over the phone and attending special events to steward, cultivate and enrich relationships
- Strong ability to plan, manage, and execute direct mail and digital appeals and campaigns
- Experience developing and project managing events and leveraging existing events to better engage core donors
- Experience working with or managing external consultants and various vendors
- Demonstrated ability to work both independently and collaboratively with a team
- Detail-oriented, deadline-driven, and able to effectively prioritize work and execute
- Track and analyze core donor focused metrics and other key performance data streams
- Excellent interpersonal skills, strategic thinker
- Strong project management skills; familiarity with project management software preferred (e.g. Monday.com or Basecamp)
- Proficiency with Google Workspace and MS Office suite
- Platform Knowledge: Blackbaud’s NXT/Raiser’s Edge or similar CRM, communications tools such as Engaging Networks, MailChimp, or Constant Contact
- Developed and versatile writing, editing, and oral communication skills necessary
- Collaborate with team members to develop integrated fundraising and communications strategies across donor segments and using multiple channels
- Participate in team meetings and contribute to planning work as well as annual budgeting and reporting
- Actively participate in cross-team conversations around how we collect, analyze, and use data for decision-making
- Bachelor’s degree preferred or an equivalent combination of relevant education, training, and expertise sufficient to perform the essential duties of the position
Annual Giving and Core Donor Fundraising
- Plan, manage and execute print and online direct response fundraising program to support annual giving focused on core donors, including annual plan, budget, copywriting, and design review, with a goal of increasing print and digital revenue.
- Lead efforts to acquire new donors via print, event, and digital platforms.
- Test methods to increase individual annual giving, grow the base of core donors and deepen commitment to the organization.
- Curate the core donor experience through the development of a robust cultivation and stewardship plan to include core donor events, special communications pieces, welcome strategies and recognition.
- Create and manage a calendar for core donor print and online fundraising program.
- Manage direct response vendor and online donation platform vendor.
- Design and implement a monthly giving program with a goal of growth in number of donors.
- Work with data services staff to design and generate monthly, quarterly, and annual reports, as well as campaign-specific reports, to evaluate the success of core donor fundraising, digital, and acquisition initiatives.
- Partner with community engagement team to develop programming to retain current donors and attract new supporters to MALT.
- Analyze fundraising on a quarterly basis and make recommendations on strategy and planning.
- Develop and implement long term plans to fully use Engaging Network fundraising tools.
- Keep abreast of best practices and trends in digital fundraising and develop a long term strategic digital fundraising adoption plan.
Key Responsibilities
- Responsible for the planning, management and execution of print and online direct response fundraising campaigns including the design of an annual fundraising plan, budget, copywriting plan, and review process with the goal of increasing print and digital revenue from core donors.
- Manage MALT’s direct response consultant and serve as the liaison between them and MALT’s internal team and related processes
- Collaborate with MALT’s communications team and direct response consultant to develop, write and review engaging donor solicitation letters and emails as well as stewardship and cultivation focused communications
- Lead strategies to steward, cultivate, solicit and grow MALT’s Monthly Donor Circle and Community Business Partners program leveraging a combination of direct response, digital and personal engagement strategies
- Lead efforts to acquire new donors via print, event, and digital platforms
- Incorporate strategies to re-engage lapsed donors into the annual fundraising plan
- Test methods to increase individual annual giving, grow the base of core donors and deepen their commitment to the organization.
- Collaborate with the fundraising and communications teams to curate the core donor experience through the development of a robust cultivation and stewardship plan to include core donor events, special communications pieces, welcome strategies and recognition.
- Work with data services staff to deliver monthly, quarterly, and annual reports, as well as campaign-specific reports. Be prepared to share analysis across the team and organization and to evaluate the success of core donor fundraising, digital, and acquisition initiatives.
- Keep abreast of best practices and trends in direct response and digital fundraising and develop a long term strategic digital fundraising adoption plan.
Pay & Benefits
This is a full-time, exempt position with a flexible schedule that accommodates in-person and work-from-home schedules, requiring some weekly presence in MALT’s office in Point Reyes Station, the West Marin community. Salary $85K – $95K
- Health Insurance
- Dental insurance
- Vision Insurance
- Life Insurance
- FSA Child Care
- FSA Medical
- Paid Time Off
- Parental Leave
- 403 (b)
- 403 (b) Employer Match
- Employee Assistance Program
How to Apply
→ CLICK HERE
No phone calls, no walk-ins, no recruiters.